You have a LinkedIn profile and threw up your headshot taken years ago, perhaps taken by your cell phone. At that time, it was serviceable and got you from A to B. But now you want more than staying at B, you want to get to Z and your unprofessional photos could be undermining your credibility and brand image.

Research strongly suggests that the brain can form a basic impression of someone’s character within the first seven seconds of seeing someone. That means every business, everyone who sees your social media profile, has made a judgement as to who you are simply by your headshot.

However, a high-end custom portrait speaks volumes about professionalism and attention to detail. It says you cared enough to carefully present yourself to the public, and therefore you care enough to handle any project, any business endeavor. 

How can you find the right photographer who can express your brand image? I’m Paula N. Luu and I have spent years developing Image Brand ®, a way of telling my clients’ story and services through my headshots and portrait photography. Executives and industry leaders have sought me out for their headshots, sometime even when their company supplied an in-house photographer, so that they could clearly communicate their brand.  

While I was in NYC for a fashion photoshoot with my lighting company, a law firm in Houston called me up to have their team photos. Since they are a specialty law firm, they wanted images that conveyed both a personal and a unique service. There was a styling consultation where I helped the lead lawyers shop for clothing and advising on style, clothing, and the right accessories. We took photos both in my studio and at their offices. During the ordering session, I revealed their photos, and they picked through their headshots and team photos and were happy with their photos. A few days later, I got a call from them, and wondered if they had a problem with any of the photos. However, they wanted to come back and look at additional photos to purchase more because they could not stop thinking about them. They knew that their photos attract the ideal clients they wanted, since like attracts like. Therefore, they wanted more. 

You worked hard to advance your career and take your company where it is now. Why represent with a headshot that does not represent who you are and what you have accomplished? Achieve more. Your image is everything.

Book a custom session to ensure your personal brand communicates excellence and authority.